Written Work
Scroll down to see some of my work.
Social Media.
Throughout my career, I have demonstrated expertise in social media management and digital marketing. At Capital Current, an online news publication, I served as an SEO Specialist, and Social Media Manager, developing engaging web and social media content, optimizing copy for various platforms to maximize audience engagement. During my time as a Digital Marketer with Digital Main Street, I crafted comprehensive digital and social media engagement plans for small businesses like Perch Magazine, utilizing client data and social media analytics to identify key performance indicators (KPIs) and provide strategic communications recommendations.
Currently, as the Marketing and Communications Coordinator at the City of Oshawa, I manage City social media accounts, develop and implement social media strategies, and leverage graphic design software (Adobe Photoshop, Premiere Pro, Illustrator) to create compelling social media content and Facebook/Instagram advertisements. My diverse experience and strategic approach enable me to drive successful social media campaigns and achieve organizational goals.
Articles.
As a journalist, I have honed skills in delivering timely and engaging news content. As part of the Capital Current team, I wrote timely local news stories using the Canadian Press style, incorporating search engine optimization (SEO) best practices for enhanced visibility. I also utilized Tableau to create and embed interactive charts within articles, improving the readability of data-heavy news stories. My ability to craft engaging content and deliver informative news has been a hallmark of my work as a writer and reporter.
Autism groups remain concerned about changes to autism program funding. President of the Ontario Autism Coalition, says recent changes to Ontario’s autism program have detrimental affects on families dealing with autism.
Ottawa’s used book stores find ways to survive in digital market
The age of huge online retailers has not been kind to independent booksellers. Capital Current visited three independent, used bookstores to find out how booksellers are plying their trade in the 21st century.
‘Fixer-upper’ sells for $76K over asking: Welcome to Ottawa’s new normal, say real estate agents
With more people looking to buy than houses available, real estate prices in Ottawa are rising and experts say they won’t slow down in the new year.
VIA Rail resuming service after weeks of cancelled trains due to Belleville blockade
VIA Rail is expected to fully resume services on Saturday, including out of Union Station in Toronto.
Green advocates welcome focus on sustainability in newest LeBreton Flats plan
The NCC’s most recent plan for the now empty 55-acre lot of LeBreton Flats has a focus on the environment and sustainability with a zero-carbon goal.
COVID-19 pandemic hits new Ottawa restaurants at worst possible time
New restaurants and restaurants slated to open in the Spring are encountering unique problems amid the COVID-19 pandemic.
Email me about a job opportunity.
Digital Portfolio 